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September
2003
Q:
We are a new company
startup, and we are writing our proposal to get investor
funding. We are trying to get sales figure of top selling
games, and do a estimated sales forecast. You keep
hearing things like Starcraft sold more than 1
million copies, FFX is the top selling game.
NDPFundworld has such data and their report costs are in
thousands range. Where can one find such data cheaply?
A: Unfortunately
there is not an easy solution to this. Your best
opportunity would be to actively track the press
releases you see or go through publisher and developer
websites to find past releases. To compound this
problem, there is no worldwide sales figure either and
NPD only accounts for approximately 60% of the market. I
would call any contacts you have in the publishing
community for references on their titles or scour the
internet for press releases. Until there is an
affordable solution to this, that is the only option for
many companies...developers and publishers.
About Jay
Jay Powell is an
agent at Octagon
Entertainment, a full service agency catering to the
needs of game developers, specializing in the creation
of domestic and international opportunities for game
financing and publishing and finding opportunities in
other medias. Jay has arranged and negotiated numerous
deals in Europe and North America for Octagon's clients.
He has also proven a key evaluator of projects, having
secured some of Octagon's most successful games. With
gaming experience in excess of fifteen years, Jay's
industry insight has been immensely beneficial to
Octagon's clients and publishing partners. Jay's
experience has allowed Octagon to create and maintain a
property evaluation and acceptance methodology that
exceeds the standards and expectations of the
interactive industry. Now, Jay brings his knowledge and
experience to you.
Need more Jay?
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