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JANUARY 2004
Q: Jay, in your opinion,
what were the biggest game industry trends in 2003?
A: More consolidation would be the biggest
trend I saw. There was less demand for third party titles
as more publishers focused on existing internal teams,
acquiring new teams, and developing games based on
larger franchises. Acquisition prices for games were
driven down by an excess of content available to
publishers from independent developers.
Q: Did anything not
happen in 2003 that the industry expected would happen?
For example, did any areas not take off as expected?
A: I expected mobile games in the US to take
off more than they did. The content is certainly there,
but I have not seen the demand for it that I expected to
see.
Q: What do you
anticipate the big trends to be for 2004?
A: I look to 2004 to
be a good year for consoles as prices continue to drop
and the online play with Xbox and PS2 becomes more
widespread.
About Jay
Jay Powell is an
agent at Octagon
Entertainment, a full service agency catering to the
needs of game developers, specializing in the creation
of domestic and international opportunities for game
financing and publishing and finding opportunities in
other medias. Jay has arranged and negotiated numerous
deals in Europe and North America for Octagon's clients.
He has also proven a key evaluator of projects, having
secured some of Octagon's most successful games. With
gaming experience in excess of fifteen years, Jay's
industry insight has been immensely beneficial to
Octagon's clients and publishing partners. Jay's
experience has allowed Octagon to create and maintain a
property evaluation and acceptance methodology that
exceeds the standards and expectations of the
interactive industry. Now, Jay brings his knowledge and
experience to you.
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