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July 2001
In this issue of
GIGnews.com, we've put down the controller, turned off the telly, put on
our reading glasses, and kindly asked game industry insiders for book
recommendations. (Note: When available, we've linked to Amazon and other
sources where you can learn more about and/or purchase the books). Time
to read, class....
| Beverly
Cambron of Rocco Media recommends... |
 Revolutionaries
at Sony: The Making of the Sony Playstation and The
Visionaries Who Conquered The World of Video Games
by Reiji Asakura
Amazon.com |
 Experiential
Marketing : How to Get Customers to Sense, Feel, Think,
Act, and Relate to Your Company and Brands
by Bernd H. Schmitt
Amazon.com
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 Game
Design: The Art & Business of Creating Games
by Bob Bates, Andre Lomothe (Editor)
Amazon.com |
| Beverly
Cambron: "Sort of like the tree falling in the
woods, if you have a great product but no one hears
about it, do you really have a great product?
Playstation didn't become PLAYSTATION with an
afterthought marketing and public relations plan and
non-existent budget. A marketing and PR plan plays an
integral part in the success or failure of any game,
game developer, or game-related product or service. If
you think marketing and PR is just a waste of money,
you're not in the game and you won't be in the game. GET
IN THE GAME!"
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