
March 2001
Your Personalized Job
Search Campaign -- Part 1
BY
mARC MENCHER
For many of us, job
hunting can be an emotional process. You will have
roadblocks. You will hear the word "NO." You may feel
discouraged, and question your own abilities and self worth.
If getting a dream job were an easy task then everyone
would have one. The secret to finding that killer job is
going through an organized job search campaign.
In the 21st
Century, job hunting is a skill you must develop to stay
employed - especially in high technology fields like the
games industry. Like learning to swim or ride a bike,
job-hunting takes practice and planning. The "rule
of the game" is that only those who change along
with the pace of technology will continue to stay
employed. Others will get disqualified.
Advanced technology
companies tend to be less stable. It is unusual for our
generation to meet a person who actually had the luxury
of staying with the same company for 20 or 30 years.
This is why job hunting is no longer something that
happens when you change jobs. You should be virtually
job hunting all the time. Do it informally on a regular
basis. Don't expect your employer to tell you in advance
that the company could not obtain its second round of
venture funding and therefore can no longer employ you.
Or that a merger means that you will be losing your job.
You should always be aware of what may adversely affect
your current job, especially with the rate of
consolidation and growth in the games market. You need
to keep your finger on the market both inside and
outside of your company. Statistics show that the
average job hunt can take 6 months! Be proactive in your
career planning and not reactive to whether that killer
game you just helped create sells or not. Don't depend
on the business acumen and skill of the management team
running the company. This is your life and your career, so
take control of it! Wonder why that guy who started
working as a Game Tester the same time you did is now an
Executive Producer? Chances are he has a well
thought out career objective and job search campaign. Do
you?
Plan your career moves
from one job to the next. Don't have them thrust upon
you. Keep focused on what marketable skills you have.
Plan your career moves
and be prepared at all times to be able to demonstrate
your skills. Always have an up to date resume. If you’re
an Artist, always collect copies of your hard work for
demo purposes. If you’re a Game Designer, always keep
copies of your game design. If you’re a Game
Programmer, always keep copies of freshly created code.
Note: A word on
non-disclosure agreements, company confidential
information and your demo. Many people struggle with
keeping their demos up to date without violating the
company's non-disclosure agreement. In this article, I
am advocating that you show samples of your most recent
work which at times can be product not yet released to
market. While you certainly do not want to disclose your
company's confidential information, it is my opinion
that showing a 1-minute animation, 1 level design, or
portion of code pulled out of the context of the game
can't in itself reveal the storyline or nature of the
game your developing. Therefore, it is my opinion*, you're not violating
what is intended by these documents.
*This is the sole opinion of the
author and does not necessarily reflect the views of
GIGnews.com. When in doubt, consult your lawyer.
Day one of your new job
should also be day one of your new informal job search.
Begin by creating a new job search folder, which you
either keep at home, in your briefcase, or in an easy to
get to spot in your office. This is the one folder you
will snag the day you come to work and discover you have
lost your job or that you are no longer able to gain
access to your computer files and work you have done.
Don't know what
marketable skills are hot to have? Go visit game company
websites and read their open job ads related to your
areas of interest or current expertise. You will get a
good idea of what skill sets are in demand and what
skills you may have to develop in your current job to
make you more marketable on your next job search. If you’re
a student who intends to be working in the games
industry, this is also a good way of helping you focus
your school training. Job ads can be utilized to teach
you the buzzwords of the industry and can even help
tailor your resume.
Be In Control - Succeed
by Staying Organized!
An organized and
structured job search campaign will increase the chances
of obtaining the job you want. An organized system will
relieve the natural anxiety about what you should be
doing next in your job search. It will help prevent you
from getting discouraged and help you assess where you
stand. Simply stated: Structure provides peace of mind.
The average game company
receives over 100,000 unsolicited resumes every year.
This is a discouraging fact but don't forget someone
does indeed get hired to work at the game company you
are approaching. The person with the most organized and
most effective job hunting campaign is the one who
succeeds!
Job hunting can be broken
down into a series of steps starting from the first step
which is targeting your search, and ending with your
first day on the new job. While I will help you organize
your job search in this article, it is important to add
your own personality to the job search. Remember to
contribute your own uniqueness, just like you would add
your own personality and flair to an art image you may
be creating, a game design you are flushing out, a
presentation you are preparing to give, etc.
Job searching and
networking are really about getting yourself noticed. You
must do this in an organized and formal process so that
you maintain control. You will be creating lists of
companies to approach, lists of people currently working
at your target companies, maintaining records of
interviews, records of conversations and their results,
and next steps you must perform per company.
Purchase a simple
database program like GoldMine
or Act!.
These products allow you
to pull together both contact information and the use of
that information.
Since staying
organized is one of the keys to success. You will want
to keep track not only of the target companies you wish
to approach, but also the individual names of people
within each company you will be contacting. Additionally,
you will want to keep track of your interviews,
correspondence, appointments, research information about
each company, etc. You can certainly create a paper
system for this kind of organization. The book What
Color Is Your Parachute? 2001 : A Practical Manual for
Job-Hunters and Career-Changers
written by Richard Nelson
Bolles will help you organize this type of system. For
computer savvy people, I advocate purchasing a simple
database program like . These products
allow you to pull together both contact information and
the use of that information (i.e. tracking histories,
pending activities, and appointments, etc.). It is a
very powerful organization tool to have all job hunting
communication and activity related back to a contact.
You will also utilize this database for the entire life
of your game industry career. Besides job hunting, you
will utilize your personal database to keep in contact
with other industry professionals you meet, do self
promotion, even eventually hire someone you have meet as
you advance in your career. Networking is a game you
need to learn to play for life. A database will keep
your networking and job hunting activities organized.
Step 1 - Target Your
Search
As with most things in
life, job-hunting works best when you have a plan of
action laid out. Focused and directed people succeed at
anything they do. Step one in establishing your job
search campaign would be to focus yourself. Determine
what job within the game industry you want and,
geographically, where you are willing to live and work.
If you're new to the industry, you should consider being
as flexible on location as possible. Once you have
gained industry experience, you will gain more control
on geographical preferences as well.
Consider what type and
size game company you would be most comfortable working
with. Small third party developer? Large publisher?
Companies whose product mix is Sports only? Online
games? Traditional coin-op games, etc. Once you
determine what type of job you seek in the games
industry you can then target your search. Develop a list
of all game companies in your target area that you wish
to approach. Include the names of anyone you know who
works at the company or anyone you can identify by
researching the website, networking, and reading press
releases. If you can't identify any contacts in the
company then go out and buy the latest game that your
target company has just released. If you interview with
this company you will need to know about their games
anyway. Having experience, playing them can only make you
more credible. There is a list of credits buried in the
game or in the games instruction manual. These people
can be utilized as contacts for you to approach when you
are ready to talk to the company you target. Get on the
company website. Most news releases will contain
someone's name such as a Producer on a certain title, a Product
Marketing person, a PR contact, etc.
The beginning of your job
search will be more like networking. At this stage your
goal is to identify at least 5 to 10 people per company
you intend to approach. Later in your job search some of
your identified contacts will turn into prospective job
opportunities that you will try to move into job offers.
Understand that job
hunting is similar to selling and marketing anything. You’re the product
being sold!
Tune in next month for
Part 2!
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