May 2002

A CHAT WITH ELONKA DUNIN
<<<Continued from previous page

MC: I looked at the other IGDA Online Games Committee members and out of 17 listed, only 2 are women -- you and Jennifer MacLean, Programming Director of AOL Games. I know of one game development school where current enrollment is close to 90% male. Why aren’t more women getting in the game industry?

ED: I think more women are getting into the gaming industry. I've been attending the Game Developers Conference since 1994, and each year that I go, I see more women. I think that one reason that it's still mostly male though, is because many of the games that were written in the past, usually (but not always) were appealing to a very narrow segment of the population: the male teen "if it moves, shoot it, and if it doesn't move, shoot it anyway since it may be worth points" kind of game. So since the biggest-selling games were games that appealed to male teens, the largest customer segment was male teens, and, as those kids grew up and applied for jobs, the demographic stayed constant: It was mostly males who were primarily interested in "shoot 'em up" games. Bit by bit though, more games are coming out that are appealing to a wider variety of personality types -- Go Sims! -- so the player population is getting to be a much more balanced spread of males, females, and different age groups. So I believe that it'll follow, that as the people who play games become a more demographically diverse group, so will the pool of people who apply to work at game companies also become more diverse.  I don't think it'll ever be an exact mirror image of the population as a whole, but I definitely think it'll become more balanced than it's been.  Again, our own games are a good example to look at, we’ve got a high percentage of female players, around 40%, and our ratio of female to male GameMasters, employees, and even product managers is similar, because we tend to hire people from our customer-base.

MC: Do you think women have something of a "sisterhood" obligation to help each other out?  Or is thinking in terms of "sisterhood" somehow self-defeating in itself?

ED: Wow, that’s a really controversial question, but let me give it a shot: First of all, I can already hear a bunch of people -- both men and women -- out there screaming, "No, having a ‘sisterhood’ is just as sexist as saying that women are discriminated against in the first place!"  Then again, on the flip side of the coin, I have definitely seen firsthand how there are a few male-dominated business cultures out there that will encourage -- subtly and sometimes not so subtly -- defensive behavior on the part of the women within their ranks, such as encouraging the women to compete against each other for "favored" status.  Also, I’ve many, many times seen guys in the technology sector who’ll say, "Yeah, we need more women in our group," but then they'll turn right around and add the qualifier, "As long as they’re good-looking women, that is."

As a woman in the industry, I think it’s important to find a balance.  On the one hand, I don’t think women should do business with other women solely because of their gender. But I think it is important to be aware of some of the extra challenges that women face, especially when a conflict emerges. So in those cases, instead of saying, "Hey, you’re on your own, babe," I think it can sometimes be useful to change the thinking to, "Damn, there are few enough women in this industry.  Maybe I should look a little harder to see if there are ways that we can share help and expertise."  It doesn’t mean bending over backwards to help, or doing someone’s work for them, but it does open the possibility of more opportunities to help each other in a business context, and maybe even make a solid business contact for future endeavors.  To be honest, I feel that’s good advice for everyone, both male and female!

MC: You’ve been in the industry for over a decade, if you could narrow your success down to three key elements, what would they be?

ED: (1) A very broad background of experiences and skills; (2) Sheer hardheaded stubborn persistence, and the self-confidence to keep on trying to do something even when other people tell you that you can't; and (3) the flexibility to make quick course changes and completely change our way of doing things, to adapt as the industry changed around us.

MC: Finally, as a person who has traveled to every continent, where, in your opinion, is the greatest place on earth?

ED: Heh. I don't think I have any one favorite place, but I can definitely point out one or two per continent that were very special experiences for me.  In Asia, it would be Kathmandu in Nepal, Angkor Wat in northern Cambodia, and for sheer magnificence, I would have to say the Taj Majal in India, which really is as beautiful as everyone says it is. In Europe, I'd pick the Vatican Museum, and pretty much anything in the U.K. In South America, I'd pick Manaus in the Amazonian jungle, Rio de Janeiro during Carnaval, and Cuzco, the capital of the old Incan Empire, in Peru.  In the area around Australia, I'd pick New Zealand in the Spring, when there are thousands of adorable little lambs frolicking around rolling green hills. It's like being in a storybook.  In Africa it would be the "Treetop" hotel which is literally in the branches of a tree in the wilds of Kenya, and  the Cairo Museum in Egypt.  And for Antarctica, I'd list Neko Harbor, which is a beautiful little bay on the Antarctic continent.  When we were there, the weather was perfect. It was cold, of course, but the wind was calm, the water was clear, the penguins playful, and the icebergs tall and majestic. And we could hear their deep rumbles and cracks as the ice sheet slowly inched forward into the bay.  Good stuff!  Lastly, for North America, I would probably pick Washington DC for its architecture, museums, and history; and Lake Powell in Arizona for both its spectacular scenery, and because it’s where I can visit with my sister and my nieces and nephews, who I adore.

BIO
Melanie Cambron is a recruiter for game industry leaders such as EA, Sony, and Infogrames. Featured in Game Design: Secrets of the Sages for her game industry knowledge, she also wrote the foreword to the successful book, Game Programming with Direct X 7.0 and its follow-up. Melanie speaks each semester at the University of Texas at Austin and the University of North Texas on the game development industry, and is frequently interviewed by major media such as the Dallas Morning News for her industry expertise. She also serves as a consultant to the City of Austin's Interactive Industry Development Committee. Learn more about the "Game Recruiting Goddess" at www.melaniecambron.com or contact her directly at melanie@melaniecambron.com

And don't miss Melanie at this year's E3 where she will be moderating Design Secrets, Part 1: Japan and the USA with Yu Suzuki and Will Wright -- Wednesday, May 22, 2002, 12:00 PM - 1:30 PM

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Past Interviews:
Interview With Will Wright
(April 2002)
Interview With Stevie Case and John Romero
(March 2002)
Interview With Richard Garriott
(February 2002)
Interview With George Sanger
(January 2002)
Interview With Josh Resnick
(December 2001)
Interview With Paul Steed
(November 2001)
Interview With Marc Saltzman
(October 2001)
Interview With Rick Hall, Senior Producer, Ultima Online
(September 2001)

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