February 2003

Networking Tips For GDC 2003
By Marc Mencher

Note: If you’re new to the industry, be sure to attend one of the three "newbie" Group Gatherings for Artists, Designers, and Programmers Marc will be leading at GDC. Check the GDC website for times and places.

Whether networking for new clients or a new job, here are some suggestions for making the most out of your entire networking experience at GDC.

If you’ve never attended the Game Developer’s Conference, it offers premium opportunities to hobnob with and learn from industry luminaries who lead more than 300 lectures, tutorials, panels and round tables covering all aspects of game development for all platforms and all genres. While E3 is making real inroads in terms of offering excellent game development sessions, GDC is still the one big conference solely devoted to game developers. To see a grid of all lectures, tutorials, and round tables in their respective time slots each day visit the conferences official website at www.gdconf.com. Not only do these sessions offer an opportunity to learn more about your area or interest or expertise, they also offer excellent networking opportunities.

In addition to the conference sessions, here are other great opportunities to mix and mingle.

Expo Floor/Job Fair
Thursday, March 6 – Saturday, March 8
Game development-related exhibitors demonstrate the latest technology, services and products on the GDC expo floor. There is also usually a section of the floor designated as "Job Fair" where many game companies inform you of open jobs. For the majority of us, job-hunting is not as easy as going to GDC and handing over a resume. While some people do get jobs this way, most don’t. Concern yourself more on researching the company and the positions they have open. Then, go home and research who will be hiring for these spots and send your resume to them and HR at the same time.

Thursday, March 6 - Booth Crawl
5:30 pm - 6:30 pm, Expo floor
Explore the floor seeking out information on the latest innovations presented at the GDC Expo. Talk with company experts in a more relaxed atmosphere, and get your questions answered as you snack on happy hour goodies and enjoy catching up with technology.

Friday, March 7 - IGDA Annual Meeting
1:15 pm -2:30 pm
The IGDA’s board of directors and executive management take this time to give developers a rundown of the association’s progress over the past year, as well as indicate what’s in store for the coming year. This will also be the time when new board candidates will be presented. There will be a Q&A period to get feedback and input from the community. This is another great networking opportunity. Many industry icons like to give back to our community by doing volunteer work for IGDA. You can easily research and target the people here. The Q&A forum is a great way to "force" you to interact and it certainly makes it easy to approach people immediately after the event ends. Don’t forget to introduce yourself to the four people sitting around you in the audience!

Friday, March 7 - Suite Night (Fairmont Hotel, Ballroom Level)
7:30 pm - 9:30 pm

Many think this is the highlight of GDC as exhibitors move to the more party-friendly atmosphere of the Fairmont, each vying for your attention with food, drink, and music. It is a great time to network, and although you may feel compelled to try and hit all the parties that night, you should instead review the list of who is sponsoring each party and prioritize which 4 rooms have the potential to attract the kind of people you wish to target for networking purposes. The first half-hour of this event, you should go check out these rooms, eat some food, and get grounded. Decide, in order of priority, which rooms you will network. There is no time to waste! By 8:00pm sharp you should have eaten and be heading to Room 1 on your list for networking. You now have only 1.5 hours until this event ends, so unless you’re trying to target a specific industry person, only spend, on the average, 3 minutes with each person you meet.

Suite Night has a very large initial attendance then dies down to a very comfortable pace within the first hour. Remember, you’re not at GDC to party – so watch the alcohol consumption.

When picking a room to network, keep in mind that although fun, entertainment that commands the room and dark rooms are not the best kinds of environments in which to network. If one of your target companies happens to be hosting a Suite Night party, then you can be sure to catch the entire management team attending their own event. If you think about it, you could actually orchestrate the room in such a way that you end up talking with several people who are normally very difficult to get in a room at the same time.

Don’t forget all 3 evenings of GDC that the Fairmont Hotel Bar is also another awesome networking opportunity. Early or late in the night, you will find it good pickings here. Camp out in the lobby of this hotel (euphemistically speaking). Buy people drinks and engage in conversations.

If you’re not into the bar thing, a more subdued networking opportunity exists at the Hilton Hotel’s restaurant during early breakfast hours.

Finally, keep in mind the following networking turn-offs:
Don’t directly ask for a job.
Don’t expect to attend game industry functions and leave with a job.
Don’t monopolize someone's time.
Don’t tell that joke.
Don’t drink too much.
Don’t dress inappropriately.
Don’t give a "hard" sell.
Don’t complain.

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Need more networking tips? Check out another article by Marc from last year: How to Network at Game Industry Events.

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