
March 2003
Not Dead Yet: A Report on the 2003 Game Developers
Conference
By François
Dominic Laramée
Continued from
previous page
Quick Notes From the Trenches
Unfortunately, I missed several highly interesting
sessions due to prior commitments, but I still managed
to glean a lot of precious tidbits. For example:
[] When making the Lord of the Rings movies,
it took about 40 hours to render each frame of
Treebeard's animation. And while he looks good, he
doesn't look that much better than what game engines can
produce in real time, on much more modest hardware. Does
he?
[] 15% of PS2 sales come from original intellectual
property, versus 30% at the same point in the PS1's life
cycle. This little tidbit from Warren Spector's
keynote shows that sequels and licenses are here to stay
– but as Warren says, that's not necessarily a bad
thing, as long as you know what to do with the licensed
property. After all, if we like sequels in our books
(Harry Potter, anyone?), why not in our games?
[] Half of GarageGames' business comes from the Mac
market, and another 20% from Linux users. Indie
developers should definitely give a long hard look to
these underserved audiences.
[] The typical "budget publisher" boilerplate
contract follows the 10-10 model: 10% royalty on
publisher's receipts, $10,000 advance. Now, since
the actual royalty on a game sold for $20 at retail is
likely to be about $1.25, odds are the $10K advance is
all you'll ever see. Not even Deer Hunter was
developed for under $10K. Online distribution looks
better and better every year.
[] 80% of buyers of games sold online never had any
intention of buying those games at retail. This one
comes from an Internet self-publishing strategies panel.
It shows that an effective trial period (and research
shows that the average player decides whether to buy or
not within 40 minutes) is the key to success.
[] At worst, retailers are neutral when it comes to
online distribution.
Trymedia's Gabe Zicherman's
comment, which flies in the face of the conventional
wisdom about channel conflict, may indicate that
wide-scale digital distribution is closer than we think.
He says that the Wal-Marts of this world completely "get
it", but that it is the publishers who don't really know
how to handle this new channel. I'm pretty sure they'll
figure it out…
Sundry Signs of Impending Doom
Of course, the GDC is not entirely about work. (Some
would say it isn't about work at all.) Here's a quick
recap of the extracurriculars:
The Free Junk
There was very little free stuff to gather this
year, at least not without jumping through hoops that my
shrinking-but-still-there girth renders totally
impassable. I came back with plenty of docs, but no more
than half a dozen t-shirts and the speaker freebies.
Heck, for non-speakers who didn't want to attend the
Game Developers Choice Awards (and endure another
massive lineup at the end of the event), even the
official conference shirt wasn't free this year. Which
is unnecessarily harsh, given the fact that the price
tag on a Giga Pass now requires attendees to have
children every year just so they can sell them into
slavery.
And remember when I made fun of the people who ate
the booth crawl tamales without unwrapping the cornhusks
last year? Well, I got around to eating one of those
tamales this year, and I must apologize: the husks must
have been the edible part. Ugh. Even by the usual
toothpick-sandwich and fat-fried-in-fat standards of the
San Jose Convention Center's food services, that thing
was vile.
Stunt of the Year
This award goes to Liquid, the art outsourcing
company, for their "Make Art, Not War" fake protest held
in front of the convention center. While most of the
jokes on their signs fell flat, and their show itself
was nowhere near as entertaining as Wild Tangent's
gospel choir from a few years back, the basic concept
itself took guts given the current circumstances.
The Ego Stroke
In my 2002 GDC
report for this esteemed publication, I warmly
recommended Avatars Offline, a documentary on
massively multiplayer online worlds and the people who
love them too much. A few months later, I saw a quote
from that report used to promote the movie on its
official web site, which was cool. That quote was
reprinted in the conference program's addendum this
year, which was cooler, since it means that I am now
officially an industry pundit.
I guess that proves that if you are sufficiently
talkative, people will eventually start assuming that
you know what you're talking about, despite all evidence
to the contrary.
And Oh Yeah, The Booth Babes
Something is definitely wrong with the world,
because there were none. Oh, sure, I saw plenty of
attractive women at the show (which is strange enough in
itself), but none of them wore the delightful
insufficiency of clothing characteristic of the typical
techie trade show. Nor the creepy skunk outfits and
Catholic schoolgirl uniforms we saw at GDC in recent
years.
In fact, the only true bimbos at the show were
virtual. The nVidia pixie-elf-Tinkerbell thingy looked
like she was on something illegal, and plenty of it.
Meanwhile, the DOA Beach Volleyball girls, whose
game blared ALL DAY LONG in the Xbox lounge, sounded
like Munchkin porn stars. Astoundingly annoying.
Potent Quotables
Finally, here are some of the best quotes of the
week:
[] "Beeyatch, get a sandwich!" This is an actual
marketing slogan, from an actual company that is still
in business, according to one of the questions in the
Programmer's Challenge. The economy has been harsh in
recent years, but apparently not harsh enough.
[] "Are they duct-taping the engine to the plane?"
Me, as I watched crack maintenance crew prepping our
jet at the Montreal International Airport.
[] "And the winner of the Game Developers Choice
Award for Game of the Year is… Doom 3!" Graeme
Devine, chair of the IGDA and Grand Pooh Bah of that
much-anticipated technical wonder, before he presented
the actual prize to the Metroid team. A preview of next
year's ceremony? Not implausible…
[] "This hotel is crawling with cheerleaders."
Heard from an anonymous developer at the Hyatt Sainte
Claire on the last night of the show. Seems like a
dance-and-cheer competition was sharing abodes with a
significant share of the GDC crowd. While some of the
girls apparently staged a drunken battle royale in the
corridor outside of my room, the fearsome
matter-antimatter reaction that could have resulted from
direct contact between game developers and high school
prom queens never happened.
[] "We make videocards, not hairdryers." Seen on
promotional t-shirts from a Big Two graphics hardware
company. A slight poke at the competitor's product's
tendency to overheat and make lots of noise.
[] "We've run out of proceedings CD-ROMs."
Someone from the conference organization, around 8:30
Wednesday morning, i.e., about an hour into registration
for the Classic GDC. A new batch was expected that
night, but the planning mishap is puzzling.
San Jose AGAIN?
San Jose has a lousy airport you can't get to on a
direct flight from anywhere. San Jose is a city of a
million people with the airport-to-downtown highway
facilities of a city of ten thousand that has recently
sustained heavy bombardment. San Jose's downtown area
provides insufficient affordable lodging, few
restaurants, and not a whole lot of anything to do in
terms of entertainment. But GDC is staying there again
next year. I cringe at the thought.
Oh well. It's still worth it.
See you there next year!
BIO
If you aren't really tired of FDL by now, don't say so
in public unless you are looking for a serious beating.
He's been the bane of the game industry for over 10
years, during which he cajoled and threatened his way
into over 20 credits as designer, producer, programmer
and writer. For some reason, magazine and book editors
seem to like him; his Game Design Perspectives
are available now from Charles River Media, and another
tome called Secrets of the Game Business will be
released by the same publishing house at GDC 2003. With
the dozens of articles he has contributed to other
industry publications and the roundtables he hosts at
GDC every year, it is getting really hard to avoid him
these days. But there is hope; FDL has been freelancing
for 5 years, so we expect him to starve to death any day
now. Visit his mediocre web site,
http://pages.infinit.net/idjy, at your own risk. |